discover activist beauty

bringing creative vision to life requires a clear structure and strategy

Activist Beauty is a boutique consultancy dedicated to empowering mission-driven beauty brands as they navigate the operational and regulatory complexities of entering and operating across domestic and international markets.

Led by experienced biotechnologist and beauty industry expert Jené Roestorf, Activist Beauty’s specialist team provides hands-on support across global business operations including business strategy, operational optimization, project management, regulatory pathways, compliance obligations, scientific and sustainability considerations.

Having guided more than 70 ethical beauty brands, we bring proven experience, considered expertise, and practical leadership to every partnership. Activist Beauty goes beyond traditional strategic guidance, acting as a dedicated ally in helping brands embed ethical practices, strengthen operational foundations, and build responsibly for the future.

Book a complimentary consultation to discover how Activist Beauty can equip you for success.

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Our Team

Jené Roestorf

Chief IMPACT Officer

Jené Roestorf leads Activist Beauty with a wealth of experience and a mission-driven focus to support beauty brands in achieving considered, sustainable and international growth. With broad expertise in various senior positions as a fractional Executive, Jené's visionary leadership has guided over 70 global beauty brands, including Activist Manuka, Corpus, Dime Beauty, Eufora, Flamingo Estate, Innersense, Josh Rosebrook, Oway, Raeso, and Sansceuticals to success. Her adeptness at transforming ideas into tangible results distinguishes her as a standout figure in the beauty industry.

Prior to founding Activist Beauty, Jené built and grew a thriving, independent beauty enterprise from scratch, expanding its reach across multiple regions and positively impacting over 10,000 lives through strategic partnerships with B1G1 and local communities.

Her decade-long career in global medical and clinical operations for major pharmaceutical companies, coupled with her academic qualifications in sustainability, business innovation, biotechnology, and bioethics, has honed her structured, detail-oriented approach.

Jené is deeply committed to helping brands grow efficiently and ethically, ensuring a positive impact on both people and the planet.

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Ira Levison

GLOBAL OPERATIONS & REGULATORY MANAGER

With her extensive expertise across operations, product development, and international regulatory compliance, Ira Levinson is the go-to specialist for beauty brands seeking to move products from concept to market readiness with clarity and control.

Exceptional at creating the structure and momentum needed to move demanding projects forward, she brings founders, technical partners, suppliers, and internal teams together to guide products from early planning through formulation, testing, packaging, and launch. Ira’s ability to align diverse stakeholders around clear, practical outcomes keeps every stage focused, coordinated, and on track.

Her operational mastery is underpinned by deep knowledge of global cosmetic regulation, including PIFs, CPSRs, CPNP submissions, claims and labelling compliance, regulatory surveillance, cosmetic safety testing, IFRA and SCCS guidance, packaging requirements, and EPR obligations.

Dedicated to supporting mission-led beauty brands, Ira creates the strong foundations needed to bring products to market efficiently, responsibly, and with confidence.

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Unlock the full potential of your beauty brand

Unlock greater clarity and confidence in your business with our comprehensive suite of services, designed to strengthen your operational foundations and achieve global regulatory compliance.

End-to-end expert strategic, operational, scientific, regulatory, and sustainability leadership and guidance to optimize your business, from inception to international expansion.
- Beauty Business Fundamentals
- Global Business Operations
Ensuring your products meet global regulatory standards in all major cosmetic and candle markets.